SamePage™ SKU Hub
All your SKUs.
One dashboard.
Built for your team.
Centralize product specs, packaging, vendors, and logistics in one structured workspace.
SKU Dashboard
Organize every product spec and vendor information in this workspace.
Packaging Hierarchy
Maps packaging across tiers, from primary units to full case setups.
Multi-User Workspace
Allows multiple users to log into a shared company dashboard.
Sharing Capabilities
Share Product Cards with vendors without granting dashboard access.
The Investment
Finally, everyone’s on the SamePage™
Choose from three plans designed to fit your product line and team.
CENTRALIZED HUB
Every SKU and spec, in one place.
TEAM ALIGNMENT
Everyone aligned with accurate data.
SMART ACCESS
Data availability in multiple formats.
Brand Foundation
The visual and strategic core of your brand.
STARTING AT
$15k
ONE-TIME FEE
Build your brand’s full identity and packaging through market insight, with production-ready files and 3D renders ready for manufacturing and marketing.
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Brand Foundation
Brand strategy, identity, and guidelines. -
Packaging Design
Dielines, 3D renders, barcodes, and compliance guidance.
✓ BEST FOR: Early-stage brands preparing their brand.
Operating System
The infrastructure for effective manufacturing.
TYPICAL INVESTMENT
$25-$35k
ONE-TIME FEE
Centralize your products in our proprietary visual dashboard, organizing SKUs, streamlining specs, and managing vendor information in one place.
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Brand Foundation
Brand strategy, identity, and guidelines. -
Packaging Design
Dielines, 3D renders, barcodes, and compliance guidance. -
SamePage™ SKU Hub
SKU management workspace, and company collaborative dashboard.
✓ BEST FOR: Brands ready to start manufacturing.
Shelf-Ready System™
The strategy that gets you to the shelves.
TYPICAL INVESTMENT
$35-$50k
ONE-TIME FEE
Bring everything together into a complete go-to-market strategy by combining brand, packaging, and SKU operations to present to buyers and get on shelves.
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Brand Foundation
Brand strategy, identity, and guidelines. -
Packaging Design
Dielines, 3D renders, barcodes, and compliance guidance. -
SamePage™ SKU Hub
SKU management workspace, and company collaborative dashboard. -
GTM Strategy
Retail strategy and product line entry.
✓ BEST FOR: Brands ready for buyer conversations.
Ready to Build Your Shelf-Ready Brand?
Partner with Archetype to design the structure your brand needs to launch and grow with the Shelf-Ready System™
Frequently Asked Questions
What exactly does Archetype do?
Archetype is a design and strategy studio that helps CPG brands become shelf-ready. Through the Shelf-Ready System™, we build the brand foundation, packaging design, product and SKU management structure, and go-to-market strategy companies need to launch and scale.
Is Archetype just a design studio?
No. While Archetype provides high-level brand and packaging design, the work goes beyond design. Through the Shelf-Ready System™, Archetype also builds the operational structure behind the brand, including SKU organization, product specifications, and go-to-market planning. The result is both a designed brand and the system required to run and scale it.
How long does the process take?
Most brands complete the Shelf-Ready System™ in 12–16 weeks. This focused timeline allows us to design the brand, packaging, product systems, and go-to-market strategy efficiently so founders can move toward production and retail readiness faster.
Do I need to have a product already developed?
Not necessarily. Many founders come to Archetype with an early concept or prototype. We help structure the brand, packaging, and product system so the product can launch with clarity and scalability.
What if I already have a brand or packaging?
That’s common. Archetype can refine or rebuild the brand foundation and packaging system to ensure it can scale effectively across product lines and retail environments.
What is the SamePage™ SKU Hub?
SamePage™ is Archetype’s centralized system for organizing and managing SKUs, specifications, vendors, and supply chain information. It creates a single source of truth for your products so your team and partners stay aligned as the brand grows.
Do you help with retail strategy?
Yes. The Shelf-Ready System™ includes a go-to-market strategy designed to prepare your brand for both retail and digital distribution. This includes positioning, product structure, and guidance for approaching distributors, buyers, and retail partners.
Why build the system before hiring a team?
Hiring designers, strategists, consultants, and operations staff before the brand structure is clear can quickly become expensive. Archetype builds the brand and operational framework first, allowing founders to hire only the necessary roles once the company has a clear direction and structure.
How does Archetype save founders time and money?
Many brands spend months redesigning packaging, restructuring product lines, and rebuilding systems after launch. Archetype installs the brand foundation, packaging hierarchy, SKU structure, and go-to-market strategy from the start, helping founders avoid costly redesigns and unnecessary delays.
How do I know this will work for my brand?
While every product is different, most founders face the same challenges when launching a CPG company. Archetype acts as the bridge from the brand to the shelf, building the brand foundation, packaging structure, product systems, and go-to-market strategy required to launch with confidence. We also collaborate with a community of vendors, suppliers, buyers, and brokers, helping make the path from concept to shelf more seamless from the start.
What stage should my company be in to work with Archetype?
Archetype works with founders at several stages, from early product concepts to existing brands preparing for retail expansion. The most important factor is having a product idea and the ambition to build a brand designed to scale.
What happens if my product isn’t fully ready yet?
That’s completely normal. Many founders come to Archetype with an early concept, prototype, or partially developed product. The Shelf-Ready System™ helps structure the brand, packaging, product line, and go-to-market strategy so the product can be finalized with the right foundation in place before moving into production and retail conversations.
What happens after the system is built?
Once the Shelf-Ready System™ is complete, founders leave with a clear brand, a structured product line, and the operational framework needed to move into production, approach buyers, and grow the company.
How do we get started?
Start by booking a call. We’ll review your product idea, brand goals, and market plans to determine how the Shelf-Ready System™ can help bring your brand to market.
